The Society for Marketing Professional Services (SMPS) Indiana chapter will be presenting a panel discussion about “Working with the media” on June 15.
“There are many reasons for an AEC firm to strive to be published,” the SMPS announcement says. “Media relations provides a credible link to a firms key audiences, such as clients, consultants and peers, which can help build their industry representation. When used in conjunction with a thoughtful marketing plan, good media placement helps draw attention to key aspects of a practice, promote individual partners or projects and reinforce the firm’s unique characteristics within a highly competitive marketplace.
“Media coverage confers third-party credibility as an endorsement of the firm’s values and strengths. This helps with attracting potential clients, recruits taff and promote goodwill with the client and with the project team.”
Admission to the event beginning at 3:30 p.m. is free for SMPS Indiana members and $25 for nonmembers. It will take place at ESCO Communications, 8940 Vincennes Cir., in Indianapolis.